Explaining the benefits of a cloud-based software suite is not easy to do without falling into the overwhelming technical clichés that neither resonate with the average doctor, nor reflect their day-to-day professional challenges. Cash Practice needed to communicate how its four systems increased patient retention, the key for long-term profitability, in a way that would be engaging and easy to understand.
Studio Grafo developed a visual tool that not only explained but also taught doctors the necessary steps to achieve optimal retention levels in their practices, while highlighting the role of each of the Cash Practice’s systems in every step. This visual tool was used as the cornerstone for the development of an advertising campaign in print and digital media, direct marketing, collateral material, social media content, as well as the launch of a website where the tool is presented in an interactive and experiential way.
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