The 5 Branding Myths That Are Holding You Back

The 5 Branding Myths That Are Holding You Back

by | Apr 4, 2025 | Insights

Let’s cut to the chase: there’s a lot of bad branding advice out there. Some of it comes from outdated marketing books, some from self-proclaimed “gurus” who think slapping a logo on a product is all it takes to build a brand. And then there are the myths—those...
Five Things That Businesses Get Wrong About Branding

Five Things That Businesses Get Wrong About Branding

by | Jan 31, 2025 | Insights

Branding is more than just a logo—it’s the heartbeat of your business. It shapes how customers perceive you, builds trust, and ultimately drives sales. Yet, many small and medium-sized businesses (SMBs) jump into the market without a solid branding strategy, leading...
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